‍The Problem: You Can’t Coach What You Can’t See

‍In the solar industry, sales happen face-to-face—at the kitchen table, in the driveway, during roof assessments. But unlike call centers or Zoom meetings, there’s no easy way to see what your reps are actually saying in those conversations.

Most solar companies try to coach using:

• CRM data (often incomplete or vague)
• Sporadic ridealongs (time-consuming and hard to scale)
• Generic sales scripts that don’t reflect how top closers actually sell

This leads to missed deals, inconsistent performance across your team, and slow onboarding for new hires.

The Shift: AI-Powered Coaching Based on Real Conversations

‍Leading solar installers are now using tools like Echow to analyze in-person sales conversations and deliver coaching based on what was actually said—not what was remembered or logged in the CRM.

This is what we call “game film for your sales team.”
The AI listens, transcribes, and analyzes rep conversations—then delivers feedback that’s:

• Tailored to the individual rep’s style
• Based on specific strengths or blind spots
• Delivered automatically, shortly after the visit

How It Works

‍Using AI, Echow tracks key sales signals in each conversation, such as:

• Talk-to-listen ratio
• Handling of price objections
• Use of discovery questions
• Buyer confidence and tone shifts
• Whether reps are anchoring value before talking price

Each rep then receives personalized coaching like:

• “You skipped the energy savings estimate—next time, link that to the homeowner’s current bill before discussing panel specs.”
• “You handled the shade issue well—try reinforcing the battery upsell with a quick ROI example next time.”
• “You spoke 75% of the time. Flip that to uncover more about their motivations.”

Real Results from Real Solar Teams

💡 Sungrid Energy (UK):
Adopted Echow for their 12-person sales team. Within 6 weeks, close rates improved by 23%, and onboarding time for new hires dropped from 6 weeks to 3.

🔋 BlueVolt Solar (US):
Their reps now review AI insights after each visit. The result? Veteran reps discovered bad habits they didn’t realize they had—like skipping the discovery phase entirely in repeat homeowner neighborhoods.

🏡 EcoPic Chez Vous (FR):
Cut manager ridealong time by 60% while still improving rep performance. Their director of sales said: “We used to coach from gut feel. Now we coach from data—and reps actually listen.”

Why This Matters Now

‍In 2025, solar companies are under pressure from:

• Skyrocketing CAC
• Tougher homeowner objections
• Higher rep turnover

If you can’t see how your reps are selling, you can’t help them close more deals.
And if you can’t onboard new reps fast, you’re burning leads and leaving money on the table.

AI Makes Personalized Coaching Scalable

‍With Echow:

• Reps get smarter after every visit
• Managers spend less time guessing and more time leading
• The entire team improves—not just the top 10%

In Solar Sales, Every Conversation Counts

‍Your best closers aren’t just lucky—they’re doing things others aren’t.
Echow helps you capture those moments, coach your team to replicate them, and stop leaving deals behind.